Privacy Policy
Your privacy matters to us. Here's how we protect your personal information.
Last updated: May 2026
1. Introduction
Easology Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.
We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
Personal Information You Provide
When you make a purchase or contact us, we may collect:
- Name and contact details (email address, phone number, postal address)
- Payment information (processed securely through our payment providers)
- Delivery address
- Communication preferences
- Any information you provide when contacting our support team
Information Collected Automatically
When you visit our website, we may automatically collect:
- Device information (browser type, operating system)
- IP address
- Pages visited and time spent on our site
- Referring website
- Interaction data (clicks, navigation, form interactions excluding sensitive fields)
- Technical errors encountered while using the site
3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Provide customer support and respond to enquiries
- Send order confirmations and delivery updates
- Improve our website and services
- Comply with legal obligations
- Send marketing communications (only with your consent)
4. Legal Basis for Processing
We process your personal data based on:
- Contract: To fulfil orders and provide services you've requested
- Consent: For marketing communications and optional cookies
- Legitimate interests: To improve our services and prevent fraud
- Legal obligation: To comply with tax, accounting, and other legal requirements
5. Sharing Your Information
We may share your information with:
- Delivery partners: To deliver your order
- Payment processors: To process payments securely (Stripe, PayPal)
- Analytics & error-tracking providers: PostHog (PostHog, Inc.), used for product analytics and error monitoring. PostHog data is hosted in the European Union
- IT service providers: Who help us operate our website
- Legal authorities: When required by law
We do not sell your personal information to third parties.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal information, including:
- Secure HTTPS encryption on our website
- PCI-compliant payment processing
- Regular security assessments
- Limited access to personal data on a need-to-know basis
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Order information is retained for 7 years for tax and accounting purposes.
8. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data (where applicable)
- Restriction: Request limitation of processing
- Portability: Request transfer of your data
- Objection: Object to certain processing activities
- Withdraw consent: Withdraw previously given consent
To exercise these rights, please contact us at privacy@easology.net.
9. Cookies, Analytics & Error Tracking
Our website uses cookies and similar technologies to improve your experience. Essential cookies are necessary for the website to function (such as keeping you signed in or remembering your basket).
We use PostHog (provided by PostHog, Inc.) to understand how visitors use our site and to detect technical errors. PostHog records:
- Pages viewed, clicks, scroll behaviour and other on-page interactions
- Device and browser information, approximate location derived from IP address, and referring URL
- Custom events relating to checkout (for example, when payment is attempted, succeeds or fails) so we can improve reliability
- Unhandled JavaScript errors encountered in your browser
PostHog data is processed and stored on servers in the European Union. You can read PostHog's privacy notice at posthog.com/privacy. You can manage cookie preferences through your browser settings, and you can opt out of analytics tracking by enabling "Do Not Track" or by contacting us at privacy@easology.net.
10. Marketing Communications
We will only send you marketing emails if you have opted in to receive them. You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.
11. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
- Email: privacy@easology.net
- Phone: 0800 888 6044
- Post: Easology Ltd, Hive at Wear House, Whitehouse Way, Bracken Hill Business Park, Peterlee, SR8 2RS
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.